Our motivation to build something new

We founded Koral in 2023 fueled by our conviction that the private sector has extraordinary power to build a better future. Through decades of leading sustainability and communications at some of Denmark's most influential corporations and organisations, we have witnessed firsthand how sustainability initiatives can increase competitive edge, drive innovation, improve operational efficiency and attract top-tier talent.

Today we help leaders navigate complex organizations and ensure their sustainability efforts create real impact in this era of shifting geopolitics and economic uncertainty.

Our name

Corals are one of nature's miracles – not only do they create value for themselves, they also build thriving ecosystems around them. The best organizations work the same way - driving internal business results while creating positive impact in their communities. That's why we chose "Koral," the Danish spelling, honoring our Danish roots and the sustainability leaders who shaped our experience.

A regenerative culture in progress

At Koral, we are continuously figuring out how we best build a regenerative-based organization, where we give more to each other than we take. We don’t yet have all the answers, but we do have a clear view of what type of organization we want to create, which is why we continue to evolve and learn with and from one another

Our starting point

We love our everyday lives. Our families, friends, and the communities we are a part of. We value quality education, decent jobs, and healthcare for our kids. Clean air, water, and wild nature. We want to preserve this. We also want more people worldwide to have access to the same.

Planetary and social boundaries

This requires operating within planetary and social boundaries. That's what sustainability means to us. Right now, the worls is operating beyond these boundaries. Excessive carbon emissions. Biodiversity loss. Social inequalities. If we continue down this path, we undermine everything we value.

The important role of business

Business, particularly, pushed us outside the boundaries. We believe business can also bring us back within them. The old profit-first approach is changing. Companies are beginning to see the need for business models that align with planetary and social limits. They are staring to aim for net positive impact.

Regenerative leadership

To get us there, we need to embrace more regenerative leadership. With leaders rethinking how they work. Seeking balanced lives and healthy company cultures.

Thoravej 29 isn’t merely Koral’s office address located in Copenhagen’s Northwest Quarter.

Having our base here, means we are a part of a vibrant community with over 200 passionate change makers from across the arts, social innovation, tech, and business sector - united by a shared vision for a more sustainable future.

The approach to radical circularity has driven the award-winning transformation of a former industrial building into a thriving hub for creativity and collaboration, where sustainability is embedded into everything from procurement to daily operations.

Koral has been deeply involved in shaping both the concept and the space of Thoravej 29 - and we’re incredibly excited to call it our professional home.

We believe true innovation often happens at the intersections. By working alongside creatives and social pioneers, we gain fresh perspectives, challenge our assumptions, and uncover bold ideas that help us serve our clients even better.