What we deliver

How to gain business value

Three things have to go right for sustainability and societal impact to generate real business value.

1. The strategy has to be sound.

2. The organisation has to be built for it.

3. The story has to reach the people who can act on it.

That's what we do.

Strategise

Sustainability and societal efforts often lack a clear focus on where impact creates strategic advantage. Without the clarity, priorities drift and investment stalls.

Koral helps clients identify where impact matters most, define a sharp value proposition, and build a focused business case.

Understand business priorities and customer or stakeholder needs

Needs and expectations assessment
Business priorities assessment
Strategic double materiality assessment that prioritizes what is important

Develop value proposition and business case

Value proposition to customers, political stakeholders or employees
Analysis of actions required to product portfolio, operations or value chain to strengthen value proposition
Business case that details value to the company of delivering value proposition

Operationalise

Long-term plans without tangible milestones and short term actions, as well as lack of clear ownership, rarely translate into actual effect.

Koral delivers clear execution roadmaps as well as organisational alignment embedded in day-to-day operations.

Early wins and roadmap

Business-driven 6-12 months action plans that deliver early wins and learnings that can be scaled into actual roadmaps linked to day-to-day operations and core business priorities
Roadmap focused on what matters in particular case: climate transition, biodiversity, circularity, local community impacts

Optimise ways of working

Incentive and bonus model aligned with sustainability goals
Design of optimal organizational model to deliver on roadmap
AI Opportunity assessment & action plan

Communicate

Too often communication is constrained to convey ambition and reporting, while failing to appeal to the people who need to be convinced.

Koral builds positioning and messaging that connect societal and sustainability impact to customer, employee and political priorities.

Engage customer employees or societal stakeholders

Messages that connect sustainability or societal impact with needs of stakeholders
Coherent narrative supporting key messages
Supporting facts that provides foundation for messages and narrative
Communication or marketing objectives
Content formats and content

Koral cases

Driving sustainability as a core business strategy
Koral partnered with a global leader in advanced water solutions to design a framework that connects sustainability ambition with commercial strategy.

Translating decarbonization into a commercial offering
Koral helped one of the biggest banks in the Nordics commercialize its decarbonization efforts by translating climate ambition into a clear, customer-facing offering for large and mid-sized business customers - activated through marketing and sales.

Turning circular design into customer value
Koral helped a leading consumer electronics producer develop a customer-focused narrative and clear unique selling points to commercialize its circular design advantage.

Operationalizing sustainability strategy across the organization
Koral supported a global renewable energy leader in translating corporate sustainability ambitions into action across its workplace and real estate operations.

Building the roadmap for green logistics offerings
Koral supported a leading international logistics company in developing a phased roadmap and operational foundation to enable future green logistics offerings.

Turning sustainability strategy into a unified narrative
Koral helped a leading Nordic insurance company translate its sustainability strategy into a clear and actionable communication narrative.

Applying AI to strengthen sustainability and business value
Koral helped a global rooftop window and building materials leader use AI to strengthen sustainability and business value.

Designing a community program to strengthen local impact
Koral helped one of Denmark’s largest transport infrastructure companies design a local community program that strengthens its position as a positive contributor to the communities around its operations while creating business value.

Building a nature and biodiversity roadmap
Koral helped one of Denmark’s biggest companies build and strengthen its Nature & Biodiversity roadmap by consolidating actions and learnings to date, developing a strategic framework with a peer perspective, and shaping the roadmap into clear material and a consistent strategic logic.

Strengthening corporate positioning through a societal impact narrative
Koral helped one of the leading financial institutions in the Nordics develop a narrative and messaging platform that strengthens its positioning on how it contributes positively to society and translates it into targeted communication for policy makers and business customers.

Creating a unified social sustainability strategy
Koral helped a global leader in children’s toys consolidate more than 80 social initiatives into a focused strategy centred on the outcomes the company aims to create for children and how this impact supports brand strength, commercial relevance, and employee engagement.

Developing an impact framework and KPI system
Koral supported a global leader in children’s toys in developing an impact framework and KPI system to implement its new social sustainability strategy. The aim was to measure and manage how the company’s efforts create positive outcomes for children while also delivering value for the business.

Want to know more?

Learn more about our view on sustainability, specific client cases, and get to know Koral.

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